Six weeks from idea to live product. This is exactly how we do it.

A founder came to us last year after 6 months with a freelancer, an in-house hire, and a contractor who never spoke to each other. The product was 70% built and nobody could say which 70%. That is usually the shape of the conversation before someone asks whether 6 weeks is real.

It is, when the scope is clear. We have refined the same structure across 315 projects since 2017, and it is worth knowing what went wrong first: work split across a freelancer, an in-house hire, or the wrong studio with nobody owning the outcome. Here is what happens instead, week by week.

Week 1: discovery, the week that decides everything

No design. No code. The entire first week goes on the questions most teams skip because they are in a hurry to start building.

Who uses this product? What problem are they solving today, and why is their current answer failing them? What does a successful version look like in 3 months for the client's business?

Then scope. What is in this version, what is explicitly out, written down and signed by both sides. Locking scope this tightly is what keeps the budget honest, and it is the single biggest factor in what an MVP actually costs to build. Everything after week 1 is execution against that document.

Why this matters: Most projects fail because the team started building before anyone understood what they were building. Week 1 exists to prevent that.

Week 2, UX: flows and architecture before visuals

User journeys. Information architecture. Low-fidelity wireframes. Every important flow drawn and reviewed before a pixel of visual design exists.

The rule is strict: no high-fidelity design begins until every main flow has been approved in wireframe form. Changes in wireframes take hours. Changes in finished design take days. Changes during engineering take weeks. This is also where most conversion problems get prevented, which is a longer story in why bad UX costs you money.

Week 3, design: the product starts looking real

High-fidelity UI, component library, interactive Figma prototype. By the end of week 3 the client can click through the whole product as it will ship. Real content, real states, real edge cases.

The design system is finished in week 3 as well. Every component, breakpoint, and interactive state defined before engineering opens. That is what makes the next 2 weeks fast.

Weeks 4 and 5, engineering: frontend and backend in parallel

The design system is complete and the scope is locked, so both tracks run at once. The frontend developer is never waiting on a design decision. The backend developer is never waiting on a requirement.

Where AI is in scope it goes in during this phase, from the first day of engineering, alongside the architecture decisions that let an MVP scale instead of forcing a rebuild later.

Running frontend and backend in parallel only works when week 1 and week 3 were done properly. If the scope is loose or the design system is incomplete, everything slows down.

Week 6, launch: it goes live and you own it

Testing, fixing, deploying to your domain. Then the handoff: full codebase in your repository with no licensing, every Figma source file, and documentation covering how to run it, how to extend it, and why the key decisions were made.

We stay available for 30 to 60 days after launch for questions, bugs, and small adjustments, included in the engagement.

Why the limit is the point

Given unlimited time, scope expands to fill it. Every extra week invites one more feature, one more edge case, one more thing that would be nice to have. A 6 week structure forces a harder question: what is the smallest version of this that proves the idea works?

Most founders cannot answer that in the first call, which is exactly why week 1 exists. If you want the number attached to the timeline, the pricing page has the scope and the range in one place.